Homebox - UGC #5 - NAME
Brief
Thank you so much for taking part in this production. We're excited to work with you.
This document contains all the information you'll need to produce the content we need for the client.
What we require:
We are looking for a self-shot video of yourself talking about the service. We require this to be high quality and feel very natural.
How to film (please read carefully)
Please film in VERTICAL using your smartphone or another high-quality camera in selfie mode.
- Make sure you can be heard clearly and there is no major background noise in your recording.
- Make sure you are lit well by using a window as a light or studio lights you may already own such as a ring light.
- Please ensure you are filming at the highest quality such as 4K - Watch this video if you are an iPhone user and unsure.
- TURN OFF HDR- iPhone 12 and above have HDR video turned on by default. This setting should be TURNED OFF before filming. See how to do this here.
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
| Company Information | Website
Homebox's USP and Benefit Key Messaging
At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
Homebox benefits:
- Bill Bundling (All household bills consolidated into one monthly bill)
- Hassle-free home setup
- Customisable bill packages
- Each tenant is responsible for their portion of the bill, which they each pay individually (no impact on your credit score if someone doesn’t pay, no chasing housemates for their share of the bills)
- Bill Visibility (All tenants have visibility to their bills and statements)
- Time-saving
- Stress free life
- Adulthood is easier now |
| --- | --- |
| Examples/Refs | 1. https://drive.google.com/file/d/1-G54HTIz1o8k4-WRpHzN0hQ2e7W4o4-2/view - we like the dynamics here, but we want to see the whole face
- https://vm.tiktok.com/ZMreS512o/
- https://app.tryatria.com/ad/m764745541900750?linkId=lp_879287&sourceId=aazar-shad&tenantId=atria&utm_source=www.blog.theperformers.io&utm_medium=referral&utm_campaign=steal-ugc-ad-formats-from-this-brand - a great example of how to work with a microphone in the frame |
Script
| Script direction | Present in front of camera speaking to the lens, as you can see on the ref.
Be dynamic, natural as in real live. |
| --- | --- |
| Hook 1 | 3 reasons why Gen Z are switching to Homebox |
| Hook 2 | 3 reasons why Gen Z manages bills better than Boomers |
| Script copy | Main copy:
- They skip the stress of dealing with suppliers
Homebox sets up their utility accounts while they sit back and relax.
- They pay all their bills at once
Their bills are combined into one neat monthly payment they can set and forget.
- They avoid housemate drama
Every housemate is individually responsible for their share. No need for awkward chats.
Check out Homebox to make your bills hassle-free too. |
| | |
Hook 1
Shot 1